When utilized correctly, trade shows can serve as a major game changer for the pace of your business. Whether you’re a small, medium, or large business, your participation in a trade show can build your customer base, build brand recognition, and generate positive word of mouth for your company. On the other hand, when not utilized skillfully, trade shows can be an unfortunate money pit. Use these trade show tips to ensure you use your next trade show to its full potential courtesy of Cheers Events.
Make Sure the Money Balances
If you can’t generate enough leads at a trade show to at least break even from the cost of the event, it’s not worth your time. With so many trade shows from which to choose, only utilize your valuable time and resources on shows that correlate with your business’s purpose and are bound to attract people interested in your business. For example, if you are a craft brewery, chances are your money won’t be well spent and a senior citizen’s health expo.
Don’t Go Unless You Devote 100%
First impressions are everything, and if potential customers pass by your booth to find you texting on your phone or complaining to your colleague, it’s not worth paying the money to be there. This is why hiring an event and display planning company can be a great choice as it helps your business stand out among the pack. Be assertive, talk to everyone, and make sure your staff does the same. Avoid sitting and leaving personal items and food around the booth. Above all, be kind to everyone. One unkind comment can spread like wildfire, especially with the prevalence of social media.
Participate As Much As Possible
The trade show doesn’t start and end with your booth. Instead, be sure to sign up as a speaker or run a live demo. The more attention you can direct toward your company, the more successful your trade show experience. With that said, your speaking shouldn’t pitch your company’s products and services. Instead, you need to provide valuable, engaging information that is useful for the general industry while making it clear which company you are representing. That way, the interesting information you provide is linked to your business and will draw customers with true curiosity in your company.
With the right preparation and strategies, your trade show exhibit can serve as a true game changer for your business.