As a 21st century business owner, you no doubt realize that companies with consistently viral web content generate more followers, viewers, and sales than companies that struggle to gain decent attention online. But what is the secret to creating content that everybody wants to not only see, but share with others? How do those videos on Facebook garner hundreds of thousands of views? Imagine what type of power your Tampa marketing company would have with that amount of attention. With these tips, you’ll be on your way to establishing your own viral content.
Be Positive and Emotion-Based
In spite of the media’s constant use of negative news to get attention, it’s been proven that positive content actually gains more traction on social media sites than negative content. Along the same lines, content that arouses emotions like awe, excitement, anger, and sadness tend to get more playtime than those that don’t inspire intense emotions.
This means that pictures, stories, videos, and graphics should all be carefully designed to allow your company the ability to connect with viewers and create a deep desire to view and share your content to everyone else.
The best emotions and concepts to utilize include passion, alarm, curiosity, rebellion, trust, and prestige. For example, Donald Trump has garnered so much viral content through his Twitter posts this election season because he inspires so many emotions combined, depending on the person reading his posts. All of the emotions listed above potentially apply to his Tweets at any given time, and you’ll notice that Donald Trump is always in the news… and everywhere else!
Be Practical and Helpful
Going in the opposite direction, useful content like “How to Make a Perfect Pizza” and “How to Fix a Cracked Cell Phone Screen” gets an enormous amount of shares as well since the social media community is always looking for handy tips and ways to make life easier.
A Tampa social media marketing expert can help you determine exactly how to harness your company’s best traits in order to go viral.